A standing creative partner, not a seasonal hire
Minimum viable relevance · Regional first briefing · Delivery machine
The situation. A senior marketing leader at a global technology company kept hearing the same feedback, centrally produced creative wasn't landing in international markets.
The approach. A full fiscal year of creative support, delivered through quarterly campaigns, built on regional input gathered before each quarter's assets go into production, not adapted after the fact.
The delivery. The same standing rhythm every quarter, regional onboarding ahead of the build, ongoing support through launch, a post-launch review that feeds straight into planning the next cycle.
The result. Signed for a full year, structured around a repeatable quarterly system rather than being commissioned project by project.
A standing creative partner, not a seasonal hire
Minimum viable relevance · Regional first briefing · Delivery machine
The situation. A senior marketing leader at a global technology company kept hearing the same feedback, centrally produced creative wasn't landing in international markets.
The approach. A full fiscal year of creative support, delivered through quarterly campaigns, built on regional input gathered before each quarter's assets go into production, not adapted after the fact.
The delivery. The same standing rhythm every quarter, regional onboarding ahead of the build, ongoing support through launch, a post-launch review that feeds straight into planning the next cycle.
The result. Signed for a full year, structured around a repeatable quarterly system rather than being commissioned project by project.
Regional events, one global standard
Minimum viable relevance · Delivery machine
The situation. Docusign runs a global event series, each stop needing to carry the same brand while adapting to a different venue and audience, Sydney and Singapore among them.
The approach. A defined brand standard held every event together, with adjustments per venue shaped by regional input and local market knowledge.
The delivery. Supported every year since 2024, working alongside regional marketing leads and the production agency on the ground.
The result. As one signage supplier put it, "Everything else looked great, plenty of image bleed, no crop marks, clearly labelled files that match the SRF. Makes the job a lot easier when those boxes are all ticked." Production partner foor Docusign Momentum APAC
When headquarters couldn't help, the market still needed a campaign
Minimum viable relevance · Regional first briefing
The situation. DocuSign's EMEA team had a campaign to launch on a fixed deadline. Headquarters could only provide generic, centrally produced assets that weren't built for the market, leaving the team without a workable option in time to launch.
The approach. The campaign was built directly for the EMEA market from the outset, with regional knowledge shaping the brief before any creative work began.
The delivery. Brought in directly by a former colleague turned senior marketing leader, moving at the pace the deadline demanded.
The result. Launched on time, with assets built specifically for the market, not the generic creative HQ had been able to provide.
A standing creative partner, not a seasonal hire
Minimum viable relevance · Regional first briefing · Delivery machine
The situation. A senior marketing leader at a global technology company kept hearing the same feedback, centrally produced creative wasn't landing in international markets.
The approach. A full fiscal year of creative support, delivered through quarterly campaigns, built on regional input gathered before each quarter's assets go into production, not adapted after the fact.
The delivery. The same standing rhythm every quarter, regional onboarding ahead of the build, ongoing support through launch, a post-launch review that feeds straight into planning the next cycle.
The result. Signed for a full year, structured around a repeatable quarterly system rather than being commissioned project by project.
“He really understands the EMEA market and knows how to create campaigns that fit cultural nuances.”
During his time at Docusign, my team and I partnered with Amar on various initiatives. Amar is the best Creative Designer I had the chance to work with. Not only is he very creative and has thousands of ideas, but he really understands the EMEA market and knows how to create creative assets to fit cultural nuances. He also has the basic understanding of European languages, understand the complexity of localisation, which he uses to recommend copy improvement. Amar always goes above and beyond any project he owns or contributes to. I highly recommend Amar and hope our paths will cross again.
Sofia Vilela
Marketing Director, EMEA B2B Marketing
Regional events, one global standard
Minimum viable relevance · Delivery machine
The situation. Docusign runs a global event series, each stop needing to carry the same brand while adapting to a different venue and audience, Sydney and Singapore among them.
The approach. A defined brand standard held every event together, with adjustments per venue shaped by regional input and local market knowledge.
The delivery. Supported every year since 2024, working alongside regional marketing leads and the production agency on the ground.
The result. As one signage supplier put it, "Everything else looked great, plenty of image bleed, no crop marks, clearly labelled files that match the SRF. Makes the job a lot easier when those boxes are all ticked." Production partner foor Docusign Momentum APAC
“He really understands the EMEA market and knows how to create assets that fit cultural nuances.”
During his time at DocuSign, my team and I partnered with Amar on various initiatives. Amar is the best Creative Designer I had the chance to work with. Not only is he very creative and has thousands of ideas, but he really understands the EMEA market and knows how to create creative assets to fit cultural nuances. He also has the basic understanding of European languages, understand the complexity of localisation, which he uses to recommend copy improvement. Amar always goes above and beyond any project he owns or contributes to. I highly recommend Amar and hope our paths will cross again.
Sofia Vilela
Marketing Director, EMEA B2B Marketing
“He single-handedly held down all our creative efforts in EMEA, across every marketing channel.”
I would 100% recommend Amar to anyone looking for a marketing design partner. His constant drive to help businesses while providing high-quality creative is rare in my experience. During his time at DocuSign, he single-handedly held down all our creative efforts in EMEA, working closely with our partner teams to develop quality creative across all our marketing channels. His deep desire to find solutions, and support those solutions, made him wildly popular with our marketing organisation company-wide. Amar is just one of those designers that gets the job done while being genuinely great to work with.
Ryan Clark
Senior Creative Director, Digital Experience